How does Bradley keep it so inexpensive?

Discussion in 'Lawn Mowing Equipment' started by danothemano, Mar 10, 2019.

  1. danothemano

    danothemano LawnSite Senior Member
    Messages: 266

    As the title says, how is this brand able to charge substantially less than the other brands?
     
  2. sjessen

    sjessen LawnSite Fanatic
    Male, from Knoxville, Tn
    Messages: 5,952

    Selling direct eliminates distributors and dealers. End user pays the freight. Smaller company with less overhead. Likely use some less expensive components: pulleys, etc.

    And, they may be satisfied with a lower profit margin.
     
    Walker56, DXN1EL and JLSLLC like this.
  3. Turf Tracer

    Turf Tracer LawnSite Platinum Member
    Messages: 4,540

    They buy mostly old discarded designs. Reliable but outdated
     
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  4. Mark Stark

    Mark Stark LawnSite Senior Member
    Messages: 374

    I'm picking up (2) 48" hydro WB later this week. I'm planning on starting a thread to provide reviews and ongoing thoughts.

    I won't be using the mowers personally but will obviously test them out and the crew will keep me informed. For the money, I've got to give it a shot. If they suck, we'll make them back up units.
     
  5. ARN Greencare

    ARN Greencare LawnSite Member
    Messages: 146

    No salesman to pay, lack of money in dealer support, basic machines, (which I like,) lack of middle men, etc.
     
  6. Mark Stark

    Mark Stark LawnSite Senior Member
    Messages: 374

    I should also mention that we are actually driving to the factory to get them direct. It's about 9 hrs from us. If we like these, we'll likely have them shipped if we buy more next season. I like the idea of seeing the factory and being able to get as close a look as possible.
     
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  7. sjessen

    sjessen LawnSite Fanatic
    Male, from Knoxville, Tn
    Messages: 5,952

    If you don't mind driving you can get parts guaranteed in 18 hours!
     
  8. Greencuts518

    Greencuts518 LawnSite Fanatic
    Messages: 6,338

    I've got the one pictured in my avatar 36" belt drive walk behind, great machine for the price
     
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  9. hal

    hal LawnSite Senior Member
    from Georgia
    Messages: 961

    Keep us updated on how that visit goes. I am looking at their 48 stander.
     
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  10. Mark Stark

    Mark Stark LawnSite Senior Member
    Messages: 374

    If I drive my Prius like that fella in the other post....It will only take me like 3 hours! :cool2:
     
    Doc8406, JLSLLC, zlandman and 2 others like this.

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