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Discussion in 'Starting a Lawn Care Business' started by Exact Rototilling, Dec 3, 2007.
Personally, I think it is easier to remember a web address than a phone number.
I think people will write down your site address if they see you on the road and have been looking for a service, I do, if I am in the market for something and see someones site address. Your truck might just be what gets them to action. I think You should have a decent looking stet up though and an easy to remember domain name.
555-493-5948. Okay, I just made this number up, but how easy would it be to read and remember these 10 digits while driving down the road? Now, www.anybodylawncare.com (don't try to look for it, it doesn't exist) is pretty easy to remember and you can get the phone number from the website when you have a pen to write it down. Anyway, plumbers usually don't come to your house every week or two and what they do is usually not seen anyway, but a person's yard is different. They want to see pictures of work you've done and find out a little bit about you before they entrust their property to your care.
My website gets me customers from out of state that own homes here, there is almost no other way I would get those customers, listing it say on business cards or trucks is another story as if they wanted your services they could also just call no need for a website there. You cant beat a website in terms of dollars spent per customer gained.
Website = $6.00 per month, 5+ new customers per month from it can be obtained, I have done post cards and door hangers also and sure they have brought in more customers but they also costed me alot more money.
If I can continue gaining 5 customers per month from the website I can say bye bye to walking all day putting up door hangers or spending a small fortune mailing.
The average residential customer most likely won't visit your website, but alot of commercial accounts will take a look at work you have done and to get a feel for the size of your company.
Having a site can be the deciding factor sometimes when all else appears to be equal.
you can learn how to build a website, often times you can use a template and modify it. the basics are fairly simple once you learn it. i used a template for my landscaping website, but i'm building an entirely new one. what do i pay for a year? $20. shop around and compare.
as for having one? well, it helps when people are searching for landscapers online. it doesn't necessarily mean you get the best calls coming in, but some good acounts will come from you having a website. and yeah, it's kind of of the closer. the more professional, the better.
I think that web addresses and phone numbers can both add value to your brand awareness...
for example www.millionimpossible.com and 0845 468 5000 are my details but i would much prefer a number like 0845 000 000..
I think that some customers use the web and some still like using the phone.... you cant always access a website and if your out and about and see a telephone number you can call it straight away... what do you think?
Million Impossible plc
I have a website and use Google Adwords. It has generated calls and email that resulted in business. I get better results with it than I get with my newspaper ad.
My website has more than paid for itself. I submitted my listing to google maps, i'm the first lawn care company that comes up when you search our City, State "Snow Plowing". I have been getting 2-6 calls a day for snow plowing, most of them are in my service area. Now I need to figure out how to get on top for lawn care.
Most of my customers looked at my site at one time or another, and just about all new customers do. All for $100 a year, plus web design, its a no brainer for me.
I agree with TOAC. I believe more people can remember a website quicker than a phone number especially if you have a catchy name. Charlotte is one of the largest transient areas in the country and we get tons of hits from people moving down here from other areas. They are looking for lawncare and other services before they even arrive. I, personally have gained numerous annual accounts from my site. Adwords help alot but signage on vehicles and lawn signs work wonders.