how important is business name?

Discussion in 'Starting a Lawn Care Business' started by mayhem69, Jan 21, 2014.

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  1. Trees Too

    Trees Too LawnSite Gold Member
    Messages: 3,911

    A good business name tells people about your values, and the quality of your service. On the flip side a bad business name shows inexperience and is uninformative.

    Tips for picking a company name. Check out this site...

    SIDEBAR: Worst company name in this business, was ironically the the flagship of the industry "ChemLawn"

    "Chemical" lawn-care was a real novelty in the early 70's. But that name eventually became a liability, with a negative perception later on. I remember how it got to the point that they would brand "Chem" in a light yellowish green lettering. And "lawn" in dark green. Then in their last year or 2, they really downplayed their name with "ECOSCAPE by chemlawn".

    Food for thought...
  2. dieselfuel

    dieselfuel LawnSite Member
    Messages: 114

  3. mayhem69

    mayhem69 LawnSite Member
    Messages: 126

    I agree totally with everything stated. I cannot use my last name though, it has 12 letters, is polish and no one will be able to say it, LOL!
    But my first name is just basic, Ed.
    So i was thinking i think it is good to use your name, whether its first or last name or both!
    I came up with Ed Green's Lawn & Landscape.
    What do you think?
    I kinda like it, not boasting , but i think its pretty ingenius.
    Using Green for my fake last name. I think its better than just Ed's Lawn and Landscape, dont you?
  4. Trees Too

    Trees Too LawnSite Gold Member
    Messages: 3,911

    The trick in the 'days of olde' was to call your company "AAAA Lawncare" so that you would be the first one listed in the Yellow Pages! :rolleyes:
  5. mayhem69

    mayhem69 LawnSite Member
    Messages: 126

    i think nowadays , getting ranked on the web is more important than getting listed first on the yellow pages!
  6. Trees Too

    Trees Too LawnSite Gold Member
    Messages: 3,911

    I was just thinking of that episode of "Cheers" back in the late '80's when Rebbecca & Norm started a painting company called "AAAA Painting" so that their business would be the first one listed in the phone book!

    Their motto? "Let 4-A be your foray into painting!" :waving:

    - Norm Peterson :drinkup:
  7. MarkintheGarden

    MarkintheGarden LawnSite Bronze Member
    Messages: 1,140

    Nice website, clean, simple and colorful.
    I do not like the name greenxtreme. I do not relate the eXtreme word as having anything to do with lawn care.
  8. mayhem69

    mayhem69 LawnSite Member
    Messages: 126

    Yea, but Green does, so im just gonna change it up a little to maybe
    Ed's Green Extreme Lawn Service
    or Green Extreme Lawn & Landscape
    I've been asking lots of people and almost all of them like it.
    And i cant come up with anything better!
    Plus im tired of thinking about it, i got to settle and start with logo, bus. cards, door magnets, etc.

    Alot of companys have words that do not mean anything with the name.
    For example
    Lawn Rangers - really rangers? i think this is just silly but people seem to like it!
    I like it and it rhymes and original.
    Last edited: Feb 8, 2014
  9. Armsden&Son

    Armsden&Son LawnSite Silver Member
    Messages: 2,358

    Lawn Rangers is a play on the old Lone Ranger.......
  10. OneLineAtATime

    OneLineAtATime LawnSite Member
    Messages: 196

    My company Flawless Landscaping & Tree service...

    I feel the name is the first impression...

    First Class
    Manicured Grounds
    Outdoor Solutions
    Hardscape Concepts

    I can come up with names for days... Take these above names mixed them up, add to them, what ever... Good names
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