I was at a dealer luncheon yesterday and I was noticing the other LCO's that were there, myself included. And here is a question I came up with. In your opinion how important is your image to your current and prospective customers? Does a clean truck, clean equipment and a professional personal appearance really help your business? If you think it does make a difference who is most influenced by it, commercial or residential? I am having this running discussion with a friend of mine whose wife works for a home remodeling company. He says they charge more than anyone else and have more work than they can do because of their image and their "by the book" way of conducting business. To give you a couple of examples everyone signs a book when they come to the job site saying what time they got there, what time they left, why they were there and what the weather was doing while they were there. They all wear the same uniforms and the project manager comes to the site everyday. Now I realize some of these things would not apply to our business, but the theory behind them just may. Professional forms, the ability to send them to the customer electronically, having everyone on the job wearing a company uniform and having clean well maintained equipment. In your opinion would these things be worth the effort? If you all of this and did a great job on the lawns could you charge more than if you just did a great job on the lawns? I am just thinking out loud and was hoping for some of you other guys to give input. Thanks and be safe out there.