Customers care about the math don't know the split as to if its 50-50 or what ever. At least that's what it seems like in my area. Yes the majority of my accounts, my customers want me because of the quality and i have picked up many accounts where my price was higher. But i also go on sales calls and give a price and get looked at like i'm nuts for asking what i'm asking to in their eyes cut grass. And the commercial market in my area isn't worth bidding for the most part. The key is to get the customers that want quality and can pay for it. And having a bunch of them grouped up so your not driving all around town or county to work. Both companies can make money if the owner knows how to do math. Honestly i've done the $2000 a month in equipment payments and don't ever plan on doing that again, ever.