How is my website looking?

Discussion in 'Digital Marketing' started by TheCuttingHedge, Nov 24, 2012.

  1. TheCuttingHedge

    TheCuttingHedge LawnSite Member
    Messages: 22

    I've been working on it for the past couple days now. It doesn't look quite as professional is I would like, but it will have to do for the time being.

    I focused first on the request an estimate and contact us pages, now I'm working on getting text for the services page and each service's respective page. It's just such a long task.

    Also, I plan on adding more images to the photo gallery, and better organizing that as well. I also want more photos throughout the website, but I just haven't gotten to it yet.

    Any suggestions?
  2. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Messages: 3,465

    I think you need more 'U's in it.;)
  3. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,913

    Don't center your text. There is no natural flow when you do that as we're not conditioned to read in that manner.
  4. HoustonLandscaper

    HoustonLandscaper LawnSite Member
    Messages: 5

    Pictures, pictures, pictures. You need more pictures of your work and examples of what you have done for other customers.
  5. TheCuttingHedge

    TheCuttingHedge LawnSite Member
    Messages: 22

    Anything else guys? I'm really hoping on getting my website as close to 100% by the spring, and realize right now my biggest hurdles are more content, and more images. Unfortunately, with a foot of snow on the ground it's tough to get original images until the spring.
  6. greg8872

    greg8872 LawnSite Senior Member
    Messages: 300

    If that huge list of styles is on every page, move it to its own separate .css file and link it. This will reduce load time after they hit the first page as the .css will be cached.

    Also, I see you have CSS defined in the BODY of the document, this should all be in the HEAD of it.

    Definitely get the site to validate (need to run each page through it)

  7. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,913

    - Until I get to the last paragraph of the home page, I have no idea where your service area or location is. A phone number and city up top would be very helpful.

    - Left menu, I like the sub-info of what the main items are, but I would recommend left-justifying it. Centered text like that is now how we are conditioned to read.

    - I like the blue "Book your 2013..." call to action and that you made the effort to link it to your estimate page. Nice job.

    - When you can, work in some small images to wrap the home page content around. That's a lot of content for a page one, which isn't necessarily a bad thing, but incorporating images will help lessen the "we would now like you to immediately read a lot of words" feeling.

    - Services page: I really like the layout, information snippets, and guiding people to click for additional info for each service page. I would strongly suggest removing the [target="new"] code out of the links. There's no reason to open a new browser window/tab.

    - Gallery page looks good. Nice photography. I'd suggest organizing them. The garden box pics aren't in order. With showing step-by-step progress pics, maybe make them their own section. You should also alt tag and title them. As they are, they're all the same title, but they don't give context as to what I'm looking at.

    - Create descriptive page TITLEs. They're all the same right now, your business name, but that bit of info is already well-established.

    - Create meta descriptions. The home page is the only one that has one.

    - Where applicable, link to your various site pages from within the content and don't just rely on menu navigation.

    - Add alt/title tags to images, such as on the Weekly Lawn Care page.

    - Geo meta tags are a nice thing to add to your header.

    - As Greg mentioned above, you should really move the CSS to it's own sheet.

    - For search purposes, and your customers' sake, add your phone number and business address or service area to each page.

    Looking good. Seems you're putting a lot of thought and effort in to doing this, so I'd say you're on the right path. As you are able, just follow through and try to get all of your own photography on the site. A couple of those are on the Mount Rushmore of Lawn and Landscape Web Sites. :)
  8. TheCuttingHedge

    TheCuttingHedge LawnSite Member
    Messages: 22

    I am managing my site through yola, so I will not be able to alter the CSS until I upgrade to the silver package, which will wait until next year because I have the bronze service for free for this year.

    How beneficial is adding alt text to images?
  9. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,913

    "alt" is short for "alternative". It adds context to the image. Without it, search can't tell if a picture is of a duck or sod installation, nor can a text reader used by the visually impaired.

    Example 1: <img src="lawn.jpg" />

    Example 2: <img src="lawn.jpg" alt="Sod installation in Chippewa Falls" />

    If I'm a search bot or a blind person, which one is helpful?
  10. Reliable1387

    Reliable1387 LawnSite Member
    Messages: 20

    Use google apps or the site builder to create a website based email. Nothing makes a website look like it was home made than having a @gmail @hotmail @yahoo address looks much better

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