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How many leads do you get from SEO?

Discussion in 'Digital Marketing' started by jdoyle112, Apr 8, 2019.

  1. jdoyle112

    jdoyle112 LawnSite Member
    Messages: 1

    Hi I'm just wondering how many leads you guys typically get from SEO if you're ranked on the 1st page? Just trying to figure out if it's worth paying for. Thanks!
  2. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,199

    Will vary widely based on market size and demand for the service, so difficult to say. However, for most people, organic SEO will have the highest ROI of any marketing tool- but it takes time, so usually a mix of organic efforts and Adwords is needad at the start.
    EverGrow Marketing likes this.
  3. EverGrow Marketing

    EverGrow Marketing Sponsor
    Messages: 140

    That's a metric that's impossible to calculate ahead of time. Like Ben said. It widely depends on your market, especially how competitive it is in the digital space.

    The other thing to think about is SEO leads versus direct traffic leads, while technically the same thing, I tend to not give credit for an SEO lead to direct traffic since it could have come from anyone seeing your website URL from any place. Your vehicles, flyers, a newspaper ad, etc.

    If you take a look at your conversion channels in Google Analytics and only focus on organic conversions, that can still be ambiguous. You really don't know if someone searched for "lawn care near me" or your company name.

    If they searched for your company name and went to your site and ultimately filled out a form, does SEO get the credit for it? Or does the initial source where the customer saw your company name get the credit for it? In terms of most marketers, they're at least going to give SEO most, if not all of that credit.

    The only surefire way to really know what keywords are accounting for conversions is through Google Ads because Google isn't going to give you or anyone organic keyword conversion data like that.

    Bottom line is, you don't really know organically what keywords people are searching for when they fill out forms on your site through a search engine. If they looked up your company name, it might hold less "SEO" value in your eyes over a non-branded, industry related keyword that you "should" be optimizing for. You can make fairly educated guesses with the help of the Search Console and other third-party tools, but nothing really concrete.

    Lastly, every marketer is going to treat SEO differently and give your SEO different attention over the next. You could be paying for SEO and not really get anything with one marketer, but pay the same thing, more, or even less, and get great results with a different marketer.

    Asking how many leads you get from SEO would be like me asking how much my property value will increase with a new landscaping install. There are a lot of questions that need to be asked and every landscaper is going to have a different design or process in mind.

    However, the long-term return on good SEO is phenomenal and pivotal.
    J Hisch likes this.
  4. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,199

    Can't agree more. Quality work resulting in good reviews + really good SEO = more leads than you can handle.
    J Hisch and EverGrow Marketing like this.
  5. J Hisch

    J Hisch LawnSite Bronze Member
    Messages: 1,049

    There are companies that can do a combination of print and digital media together which overall enhances your marketing efforts. The old days of SEO are long gone. It takes true professionals who know the ins and outs to make this work for you. They use methods of smart targeting within certain areas, social media follow up and Instagram ads, in addition to Google Display Network banner ads. Just focusing on google SEO is only a small part of the digital marketing world. You want people followed around the internet after they visit your site etc. seeing ads that mimic each other. Plus if your site has a small traffic volume you will need to enhance website traffic to be a player on SEO. Marketing is a continued investment not a one shot deal... get some professional help and the internet will be your best friend.. Not just google.
    EverGrow Marketing likes this.

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