James, this is GREAT to hear! Also very inspiring. What you explained is pretty much why I have gotten into the lawn care business. (Plus naturally I love producing great looking lawns and the customer satisfaction that comes along with it) I wanted to ask you 1) Why don't you do more lawn aerations? Or just make it a part of your program? I include at least one lawn aeration a year because of the obvious benefits of it. Or do you sub the rest of them out? Also, would you mind giving a basic outline of the marketing you have done to come to such a level of success?? Thank you!