We've been putting out doorhangers for a few weeks now, and are going to start mowing this week. We've gotten a couple calls for mowing (price shoppers) but most of our calls have been for mulch, hedge trimming, aerating, and spring cleanups. Assuming that we land these side-jobs, do a good job, and the customer doesn't seem appalled at the price, how many normally then sign up to become regular mowing clients? Some of these customers have told us that they have a regular mowing guy, but he doesn't do mulch, hedges, etc. You think they'd be likely to switch to a company that offers more services? This is only our second season, and last season we didn't advertise the small landscaping services nearly as much as this season, so we aren't sure what to expect. Just wondering what the normal rate is for turning one-timers into regulars.