I got a deal for $75 per month for an add about 1.5x3 inches. Thought it sounded like a good deal and I didn't need a business line for it. Also got my name in bold in the snow plowing section included.
Ryan, You got a good deal. I looked into yellow page ads last year. After listening to the sales woman for 30 minutes I finally got her to tell me some prices. An ad the size of a business card was $464 per month!
i got a half page ad. because i got a half page they gave me another half page ad for free in the landscape contractor section. i was also told that i would be the second ad in the book in both lawn maintenance and landscape contractor.. with listing in four other columns. it seems very expensive but they showed the me the stats on another landscaper who they bought a phone line for and used the number only for the yellow pages. he averaged 145 calls a month...
Mine is a 1/8 page ad for $245, that's only one area that this book serves though.
If you are only one of 2 with a 1/2 page ad in a good market get ready for some serious response.
Keep your prices high and hire some good help!