How much would you pay for a hot lead on a lawn customer? Suppose there was a service that went door to door for you and looked for prospective lawn customer for you. You would get a call from a prospect stating they heard about you from a student that knocked on their door . It would still be your job to close the sale but how much would you pay for that hot of a lead. Would you pay one fee for the lead and then a bonus if you sold the job. I have a friend that does this for newspapers and mortgage companies. His company provides scholarship programs for students that go door to door selling . They could target neighborhoods where you want work. I did this in college and he has been in the business for 25 years.