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How really effective are Flyers?

Craig

LawnSite Member
Location
NJ
Dear Fellow Board Members,

How effective are distributing flyers? What is the average responce and close rate? I am located in Passiac County NJ.

Thank You,
Craig D.
 

Scape Sculptor

LawnSite Member
Location
Akron,Ohio
Craig,I don't have enough of my own personal data to make a call on it, but, most of my work comes from flyers. From what I read and hear others remark it's somewhere between 2-5% of total flyers put out.

Lonestar, I would like to see one of your flyers. How about e-mailing one. 12,000 flyers eh? How many have you put out in the past? How long have you been in biz and how many clients do you have now?
Thanks, Dan
 

landscaper3

LawnSite Bronze Member
Location
Southern, Maine
Our last year return rate on flyers were 10% return of only 200 passed out. We had 2000 door hangers and should recieve a 5% to 7% return.(high end middle class to high end upper class homes, average home starts at $150,000 and go up beyond 4million that we maintain and target.)
 

AB Lawn Care

LawnSite Senior Member
Location
Ontario
Personally I have recived about 1% back.Look at it this way.How hard is it too put a flyer,doorhanger ect 100 mail boxes?????Not that hard really.Personally I can do about 100 houses an hour.With 1% becoming a client,that could mean a job an hour.Not too bad when you think about it.

The reason I like leaving flyers is when I need some more jobs,I just go get them!
 

LoneStarLawn

LawnSite Bronze Member
Location
San Antonio, TX
Scape Sculptor my profile has my years in business though been in green industry over 8 years. Handed out 2,000 flyers last year and obtained 45 clients from that. Since that was our first year our name is now out there more and people have seen us in thier neighborhood so we are doing 12,000 flyers this year hitting new and old areas (mostly new)
 

guntruck

LawnSite Senior Member
Location
baltimore, md
When we first started our business we put out 300 flyers which had excellent returns. Four of our permanent accounts now were picked up through these flyers. Excellent for targeting specific areas also, give em a shot!!
 

powerreel

Banned
Location
Seattle, Wa.
Flyers work best on houses that have a for sale sign on them with a small sign on top of that saying,"SOLD". New owners rarely keep any existing service.I have a real simple one that gets great response for spring if anyone wants a copy let me know.
 

Chip

LawnSite Member
Location
Ambler, Pa
Powerreel
I'd like to get a copy of your flyer. I'm getting ready to order nebs door hangers and would like to see what other lmo's are putting on thier spring flyers.
Thanks
Chip
 
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