Amen. I would spend alot more money on advertising and getting PITA work. I get a much higher standard of customers from my already high standard customers. I do not offer rewards up front, I simply say if your happy tell someone you know. If your not happy I would like to be your first call. If and when the refer someone, I usually half price a cut. Of course if a $200 per cut refers a $35 cut then I reward accordingly.