Let me start by saying that I started building a website last winter with little knowledge of how to use html code. I was very familiar with how to get the site ranked though. Here we are 10 months later and our site is in the "top ten" for 24 strong keywords that drive 308 unique visitors a month to a landscaping site! How'd I do it? For a long time I would guard my secrets with lock and key (literally), but I like LS and I want to see everyone here prosper, so let's optimize some websites. This will be a step-by-step lesson to optimizing your website. Please, no one post on this subject with techniques not already discussed by myself. There is a certain order to do the techniques for maximum optimization and, even if you know what you're doing, you may not know when... Let's start with a ROBOTS tag: At this time we are going to hide ourselves from the robots (search engines) until we have optimized our coding. Bad code makes Google unhappy. Place this TAG in the head of your index or home page (and all other pages preferably): <meta name="robots" content="noindex, follow"> Now, go to http://validator.w3.org/ and check your code for errors. All these errors need to be corrected for good results. #1 importance is VALID CODE. I will post the next step tonight.