Everyone does like to bash TGCL, however they must be doing something right. Their prices are low and service is not perfect however, in most cases I have seen the lawns are green, which to the consumer is the most important thing. I think the only way to actually compete with them is to charge less than them, people who have a green lawn aren't going to switch to my service if I have a higher price...granted an unhappy person might but how many are really unhappy? If there are so many then they would be out of business. I don't want to say that lowballing is the way to go, but if you can sell the customer a full service package, why not take the fert/pest apps for a little less? I have seen some of the pricing guidelines on lawnsite and wonder, who can really afford these prices? Someone recommended that I charge $850 for a 5 fert program with Grubb Control for a 39000sqft. yard.....thats a 100 profit per app almost.....who the heck can afford $850 a year for fert/pest services? I think by charging what TGCL charges one man opp can net over $100 an hour....remember this is volume business. What do you all think?