I've only lost the ones who moved, died, or had kids old enough to start earning their allowance.
The only one I can think of that fired me was the wife of a guy who hired me without discussing it with her. She said my price was too high and wouldn't even stay on the phone to discuss it further.
I only miss that one 'cuz she would come out to pay wearing a bikini top and pull the money out of her left
Like everyone else said, do not take it personally.I made no changes. One lady said her grandson was going to do it. One guy said he got his mower fixed so he would do his own. One guy told me he hired a more full service oriented company without asking me if I offered more than mowing. I realize that's my fault for not making him aware. Another guy who I do 2 properties for said he didn't need my services anymore.
Most have good legit reasons, I find it hard to cope with this business consuming my thoughts pretty much all day all year then to see 7 customers go POOF and disappear in a matter of a couple weeks. I am competitive and I am always the first person to hate on myself in sports, or whatever I am competing in. I will suck it up and move on. I should ask people why they cancelled that don't specifically tell me but I don't want to come across as the kid that's cut from the team and demands an explanation why when the coach just wants you to get lost.
This will be the start of my third year in business. I am in a town of 30,000 so my business can only grow so big. My company isn't old enough to have a large base of loyal customers. I imagine I will add a few loyal customers every year and others will come and go.
I appreciate your input, as well as others.