I realize that this may be more appropriate for the Homeowner Assistance forum.. but before you bash me.. just hear me out. I think what I have to say may be helpful to some of you out there. I am a homeowner in the upstate (Greenville) area of South Carolina. I have right at 54,000ft^2 of grass. I found Lawnsite.com a couple of years ago while looking for information on a good lawn mower to purchase and I have lurked here ever since. I have decided this year that my lawn isn't getting the care it needs with me taking care of it. The soil is very low in nutrients and I just don't have the time right now to do everything that it needs. I am looking for a reputable lawn care company that can come in and evaluate my soil and yard and then provide me with a fair fertilization/aeration/ammendments program to build my yard up and get nutrients in the soil. I put this in the organic lawn care section because it sounds like the organic approach is really what my yard needs to actually turn my hard sunbaked clay into some sort of soil. I am mainly only looking for help with the fertilization and nutrient side of the lawn.. but if given the right price I would consider an all inclusive option including mowing etc. Here is my dilema (and why I put this in this thread instead of the howmeowner thread): I have no real source for finding a lawn care company besides the good old fashioned yellow pages. I open it up and what do I see.... nice pretty adds for the national lawn care services: Trugreen, Scott's, Lawn Dr. these listings provide information on the services provided, and have a website where I can go to find out some more information on what they do and get a feel for the company itself. The rest of the listings are little one line listings with a name and a phone number. With these listings I have no clue whether I'm about to call a good reputable company or Joe blow with a honda and a bag of Scott's from Lowe's. I know there are no guarantees even with a nice pretty add. I've talked with some people about who they would use and Trugreen seems to actually be a decent company in my area. I've read enough about the overall company though that I would much rather find a smaller operation that takes pride in the work they do in my yard. As far as organic goes.. I've only seen 2 companies that mention it in any way - Trugreen says they have an organic program and so does Naturalawn. My yard is already in pretty rough shape, so I would be open to organic (or at least mostly organic) if I could actually find somone who knows something about it in my area. I guess my questions for lawnsite are: 1. How do I go about finding a good company in my area? 2. How are you positioning yourself in your advertising to let people like me know what you offer? 3. It's my opinion that most people either go with a referal from a friend, or they go to the yellow pages and go with a company that gets their attention. How many of you are taking advantage of that by providing a decent add in the phone book or even a website so that people can find out more about you and even see pictures of your work? As a side note: I've repeatedly seen people on here complain about customers shopping around for best prices, etc. If I call you and have a referal from a friend then most likely I will call only you and if you give me a fair price I'll go with you and give you a chance. If I'm calling from the phone book then I have no idea whether you are any good or not. Price matters these days.. but it's not really what I'm looking for. I know just enough about this stuff to be dangerous. When I call and get you to come quote me... I'm really evaluating how I was treated, how professional you are, whether you seem like you know more than me about what is going on with my yard, etc. On these calls you only have one chance to make an impression. I have no attachment to you yet.. so if you don't show, or don't seem like the right fit then I'm just going to the next name on the list. Sorry for the book, but I thought y'all might like some feedback and information from the customers point of view.