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How to gain 150 account in one season?

Discussion in 'Business Operations' started by HazellLawnCare, Jan 4, 2007.

  1. HazellLawnCare

    HazellLawnCare LawnSite Senior Member
    Messages: 832

    I am looking to expand into a different location and would like to gain 150 accounts by the 1st of April. Before everyone slams me that I can't handle an increase of that nature I am sure I have the necessary office staff and finances for the increase. I am wondering if send out 20,000 postcards will do the job? Any recommendations? I have a large ad going in the next yellow pages but it won't be delivered until July. What I am wanting to know is if it is possible with this number postcards and a very nice newspaper add? I have already began soliciting commercial accounts and have picked up several of them. I am wanting to know more about residential accounts.
  2. carcrz

    carcrz LawnSite Silver Member
    Messages: 2,085

    Send out lots of mailers & lots of door flyers. Not sure on #'s but put out as many as you can afford. I'd do it the first week or February & the second week of March.
  3. mrusk

    mrusk LawnSite Gold Member
    Messages: 3,260

    I'd mail out 20k post cards every 3 weeks until you get that 150 accounts! Starting right now.
  4. LawnTamer

    LawnTamer LawnSite Gold Member
    Messages: 3,986

    Have you used this mailing before? If so what was your success rate? Most advertisements get about a 1-2% return. So if your mailing works you should be on target with 20,000. Although there are other factors. 2 years ago I ran an add (newspaper insert) that had brought me very good returns in the past 3-5% the day it came out we had a huge snowstorm, I got 2 calls from 20,000 adds, only 1 signed up.:cry:
  5. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Messages: 541

    I see 2 ways to achieve your goal:

    1. Really smart advertising that grabs attention and distinguishes you in the marketplace. Not stuff that looks like everybody else's stuff.

    2. Purchasing existing lawn services. You can go through classified newspaper ads from last spring and see if anybody is quitting.

    Since you are looking to make a large advertising expense, it is worth it to find a real pro to design the campaign. I think it is do-able.
  6. qualitylawnmanagement

    qualitylawnmanagement LawnSite Bronze Member
    Messages: 1,000

    Its's going to be hard, but every area is different tho. It took me 2yrs to get 60 nice, good paying accounts with little advertisement just did good work and word of mouth. Well good luck to you, come help me get 150 accounts if you get yours before April because I would love to have that many accounts. Good Luck!
  7. J Hisch

    J Hisch LawnSite Senior Member
    Messages: 952

    getting accounts is a numbers game

    Try this:

    1500 door knocks= 10-15 customers

    15,000 postcards sent 3 times equal= 40-50 customers

    refferals from exisitng customers= unknown due to not knowing how many customers you currently have.

    General new buisness= for small Lco 6-10 customer per year

    Yellow pages= 3 new customers

    5000 Flyers/door hangers= 10-20 customers

    employee contest= 5 new lawns 1 Per employee

    do all this in one area and you will have your accounts.
  8. gqnine44

    gqnine44 LawnSite Senior Member
    Messages: 501

    What do you do for an employee contest?
  9. Uranus

    Uranus LawnSite Bronze Member
    from Mass
    Messages: 1,624

    If your putting that ad in the yellow pages it wont help you out this spring. Your not going to get the number of calls you expect from that ad until spring of 08. Seems like a waste of money unless your able to pick up customers in July and August.
  10. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Messages: 1,457

    I mail out 30K to 50K a year.
    They are half sheets , printed by local for $800 for 30K.

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