So, I'm driving home from church today... I don't work on Sundays, generally, but I pass two of my new accounts. They both have some nice ornamentals, ilex, junipers, yews.... and I notice the shrubs are seperating, splitting because of the weight of melting and some iced up snow. I pull over and grab a small garden hand shovel, actually, a bulb digger. I proceed to knock the snow and ice off the shrubs very gently. The branches come back up and fill in where they are supposed to be, no longer bent over by the weight of the snow and ice. No broken branches. I didn't bother to tell the cutomers, but on the second house, Mr K came out because the dog was barking. The guy is shocked. He is a senior citizen with a heart problem, but he's like, holy moly! What are you doing? Keep in mind, I just signed him last week and haven't been paid a dime yet. I explain how my "we treat your property like it is our own" isn't just marketing BS. He says "I will never forget this." I hit the supermarket on the way home, and have two new messages on the machine upon my return. Two houses on the same block want estimates. Took me 15 minutes to clear the shrubs.... and it looks like that just got me 2 more customers. One more reason why my tight route business plan works. Every customer within a mile. Just making my customers feel important... not only is it helping me grow, it feels pretty good too. Let's see the LCO with 5 trucks do THAT! Not picking on you big boys, but this is why the small guy will always be around. I can go the extra mile. And charge more for it. Just thought it was a cool story to share.