This question is to the professionals who know their true cost of doing business. Sometimes with mowing, a professional company might charge almost double what a new guy who is just starting mowing lawns. As a professional who knows the cost of doing business, you price the job at $45.00. The customer tell you that they are paying $30.00. They do not understand the difference. How do you handle this situation. I have some ways I manage it, but I am looking for a better way. Ideas?