How to track doorhangers

Discussion in 'Business Operations' started by jondcoleman, Feb 13, 2008.

  1. jondcoleman

    jondcoleman LawnSite Member
    Messages: 181


    I am looking for ideas on how to track the doorhangers that we distribute. We distribute tons of doorhangers during the spring and I have not yet figured out a good way of keeping track of where we have put flyers already. We plan on putting out around 35-40k this year. What I usually do is assign a neighborhood to a crew but sometimes they don't finish the whole neighborhood in a day so I'm not sure how to keep track of what has been done and what not. Any ideas would be appreciated. Thanks!

  2. jimmyburg

    jimmyburg LawnSite Senior Member
    Messages: 701

    i put numbers on them from #1 to whatever. that tell me what area they are in, plus i group the numbers into areas.
  3. Turfdoctor1

    Turfdoctor1 LawnSite Senior Member
    Messages: 707

    my suggestion would be to train the crew members to do every house in the neighborhood. Street by street without skipping anything, without turning and going a different direction, every house.

    Then, it seems like it would be much less difficult to check off the areas that are done.

    that's not really tracking advice, i guess. but, it still seems like a logical solution.
  4. jondcoleman

    jondcoleman LawnSite Member
    Messages: 181

    What is it that you put numbers on?
  5. jimmyburg

    jimmyburg LawnSite Senior Member
    Messages: 701

    break it into codes or streets like one of mine is spring1000 for spring dr 1000 block or in some areas i put - Area 100 thru 105 for 5 different areas.

    I put the numbers on the flyers or door hangers
  6. Ravenwood Landscaping

    Ravenwood Landscaping LawnSite Member
    Messages: 117

    I group mine into groups of 200 and hold them together with a clip. When I'm done a particular area, I count my clips to get a rough idea of how many I handed out in that area. I don't do exact quantities but I can get a number that's close.
  7. enviouslawns

    enviouslawns LawnSite Member
    Messages: 188

    Two questions for you, im gonna be doing door hangers this year, and wondering out of about 30k whats your responce, and do you put the price on them?
  8. T.E.

    T.E. LawnSite Senior Member
    Messages: 799

    I have usually received 1 call for every 100 to 150. This last yr 2007 with the bad economy...I received almost 75 calls on 4700 that were put out, it was unbelievable.

    Hope this helps
  9. gene gls

    gene gls LawnSite Gold Member
    Messages: 3,213

    And, out of the 75 calls you received, how many new customers did you end up with as a weekly service?
  10. T.E.

    T.E. LawnSite Senior Member
    Messages: 799

    We closed the deal with about 25 to 35....if memory serves me correctly.

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