I know most of us are feeling the slow down and making adjustments. One point I believe in, is summed up in a phrase I used to use while training cooks many years ago. 'How you look is how you cook'. Something to remember is that potential clients are making judgements about you, your employees, and most importantly, your business based upon how you look. If you were sitting in a restaurant and watched the cook walk by, if he/she were unkept, oily hair, and wearing wrinkled clothes, you might get up and leave. If they were neatly dressed, clean and tidy, you would expect good things to come out of the kitchen. Our businesses are no different. Skills and experience may not be the first thing you client thinks about if you or your employees are not projecting the right image. As an example, I make it a point to keep my truck and trailer very clean. I will wash them a couple times a week if necessary. I always wear a uniform no matter what I am doing while representing my company. I insist that anyone who works for me shave daily, hair neat, and neat uniforms at all times. The message is 'We will treat your home and project as well as we treat our selves.' Take a minute and think about how you would see your company from the outside in. Some are doing this and they will tell you it matters. To the people I wish to work for, it definitely matters.