RANDOM THOUGHTS>>> This industry MUST get it's pricing in line. I have lawn services quoting prices that are half of what I was charging in the early 90's! This is not a business like the cell phone business, where once the infrastructure is in place, money can be made on volume. How can someone pull up to a residential home with $70,000 worth of equipment, 3 or 4 persons, and walk away with $35 or $40? I have been in this industry a long time, longer than some posters have been alive. I cannot even begin to remember the shiny new trucks, trailers and mowers with some young energetic workers. I recall seeing their advertisements poushing low prices. What I notice most is that nearly all of these rigs do not appear after the rookie season. In our local paper, there usually are 60-70 ads for lawn service in the spring. I kept track, and 80% of the ads mentioned low price, best price, reasonable... Speciality services and commercial work used to be a safe haven, the new contractors couldn't get into these areas. Now, it seems as if the new contractors are going after these once safe havens. I have been around this discussion forum since the first Lawnicure days. I also don't see many posters from years past. What happened??? I am working on a business plan to create revenue from new lawn services. It gets more and more difficult to compete.