Got a call today from a customer who we service her Dad's property (she doesn't live around here). I answer, and she says, "I"ve been meaning to call you, I've had your letter sititing on the dining room table for awhile now, but I haven't had the time to call". i'm thinking to myself, "great, a month into the season and she is going to call and cancel cause of the price increase". She says, "Please continue servicing my dads lawn, you guys do a great job, and I'm sorry I didn't call you sooner just to touch base with you." I said, "well we have been cutting his lawn for the past month, infact I just sent out the April invoice to you." She says, "oh ok, that's great, my dad has been sick, and everything has been so hectic lately, I haven't been able to remember half of what I should be remembering." I guess my point is this, customers are just real people, they have real problems, and sometimes they have real life issues going on in their life that they aren't thinking about the grass. (hard to believe I know, but grass to a lot of people isn't their #1 priority).......Can't let the customer walk all over you, but I don't think every customer is out to screw the lawn guy and stiff the lawn guy for money. We have A LOT of good customers, how bout you?