I have brought up this topic before, but more and more I am considering of stepping out of the lawn maintenance business and get into something that is strictly specialized, like fertilization, aeration ,etc. I feel that one of the problems that we face is the reason for such low prices is because we have too broad of services that we offer. That affects us in pricing. While, if I specialized in something I could charge more and make a better profit because it's only one or two services compared to 2 dozen services. By specializing in the service I am not stretching myself out too thin and don't have to worry as much about a schedule compared to a mowing schedule, which we all know that if the lawn isn't taken care of within a certain time limit it can be more of a hassle. There would be less equipment to maintain, to buy, and to break down. The overhead would be greatly decreased. What does everybody think?