Logo and all that. Great. Fine. Is the logo REALLY helping you, or is it making your local competitors feel compelled to become ICPI certified which in turn is helping ICPI make money????
Being ICPI certified's helped me win a few jobs over other contractors who aren't certified, customers around here ask a lot of questions, which is great because it helps take the hacks out of the equation sometimes. The class itself helped learn some little tricks here & there, but I'd done pavers before, so I knew the basics, just wanted the certification. Certifications might not matter to all customers, or even many of them, but if that 'logo' helps me get one job a year that I might not have without it, it more then pays for itself.