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ideas for promotions /deals

Discussion in 'Starting a Lawn Care Business' started by RonWin, Apr 26, 2013.

  1. RonWin

    RonWin LawnSite Senior Member
    Messages: 689

    Looking for advice from you vets about doing promotions to boost types of services that you enjoy doing. I am trying to generate more business, specifically full service accounts. Was just trying to get an idea of what promos have worked for you and were happy with. I don't want to give away my hardwork so I figured id ask what you guys have found to be successes. Anything from early sign UPS to discounts for additional services / upselling. Any advice welcome. I know it all depwnds on what type of work one enjoys doing and then figuring out a way to boost it with promos, I'm just playing the field right now for ideas, as to not cut out any I may not even think of offering
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  2. lawnguy01

    lawnguy01 LawnSite Member
    Messages: 30

    We offer neighborhood discounts, prepay discounts, bundle discounts, and various others. They are all a percentage. A big promotion we are doing now is offering free oil changes for referrals. We buy them deeply discounted 20 at a time, then only give them away when the sale is made. We've burned through close to 30 of them so far this season and our clean-ups are only 2 days in.
     
  3. grandview (2006)

    grandview (2006) LawnSite Gold Member
    Messages: 3,465

    Saw a flier the other day. 1 free pizza a month for the season.
     
  4. Armsden&Son

    Armsden&Son LawnSite Silver Member
    Messages: 2,358

    Wait a minute.... Pizza's? Oil changes? What are you guys talking about? You buy discounted oil changes from who? Jiffy Lube or something? And Pizza's? From a landscaping company? Wow, this is really thinking outside of the box.... I would love to hear more about the oil changes.... seems interesteing
     
  5. lawnguy01

    lawnguy01 LawnSite Member
    Messages: 30

    We have full service contracts with several Goodyears in the area. Anyone can give away free service or %s off, but NO ONE does oil changes! Its so practical. Oil changes are around $30 retail, we buy them for $12 each. Then, we give them the '$30 value' for the referral. It gets them in the doors for tires and other services. We promote within the stores offering special pricing for Goodyear customers who utilize a promo code on the flyer. We also cross promote to our own customers who receive $19 oil changes at any of the participating locations.

    We've given away $20 Caribou/Starbucks giftcards in the past, but the oil changes are less expensive for us and just as effective.
     
    Last edited: Apr 30, 2013
  6. lawnguy01

    lawnguy01 LawnSite Member
    Messages: 30

    So, for every $12 investment, we end up with @ least $300 in service. A typical referral will take multiple services, usually clean up and the lawn care program. Then, that usually leads to a paver patio, driveway, retaining wall or other land/hardscaping. After all of that, $12 is really nothing! lol
     
  7. Armsden&Son

    Armsden&Son LawnSite Silver Member
    Messages: 2,358

    Awesome! great idea man! I love seeing people think outside the box!
     
  8. lawnguy01

    lawnguy01 LawnSite Member
    Messages: 30

    Hey, Thanks!! Its great to get positive feedback from other guys in the industry! Appreciate it!
     

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