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i'm offering $10 first mowings

Discussion in 'Business Operations' started by grass disaster, Mar 3, 2012.

  1. grass disaster

    grass disaster LawnSite Silver Member
    Messages: 2,755

    ok so i lost some of my good elderly accounts due to them moving to "homes"

    i need something to get my foot in the door, to stand out from my competition.

    i feel once i can them them to contact me i can make about 75% of my sales.

    offering $10 first mowings to residential customers i think is the ticket. if nothing else it will draw some attention and hopefully steer them to my we site.

    thinking of running a add saying

    1 $10 mowing for new customers
    call xxx
    or visit my web site
    *please mention $10 mowing when contacting.

    then when they go to my web site in place of my "quick quote" icon i could put... Get your free quote here, sign up for a $10 mowing service.
  2. larryinalabama

    larryinalabama LawnSite Fanatic
    Messages: 19,478

    Thats insne
  3. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Messages: 452

    That doesn't get you long term customers.

    Why not offer them 20% off there first month if they sign a monthly contract?

    $10 first cut you will just get people who are going on vacation, just want a cheap cut, etc...

    then they will want the next cut for cheap.

    You also are giving the same discount to a customer with a 250 sq/ft long as someone with a 2000 sq/ft long.

    Rethink this business strategy
  4. grasscutter24

    grasscutter24 LawnSite Member
    Messages: 148

    Never give your service away like that for free. What are you going to do when one of your customers asks you about the $10 special and they want one cut for that price?
  5. grass disaster

    grass disaster LawnSite Silver Member
    Messages: 2,755

    i dont do contracts for residential. no one has ever not paid me. if they want to cancel service i dont make them give me 30 days.

    if they want it cut while on vacation thats great. they will know who to call and trust once they need something else.

    i dont feel the 20% off thing works...what is is 20% off a millon? 20% off a $1?
  6. grass disaster

    grass disaster LawnSite Silver Member
    Messages: 2,755

    ok. i've doubled my price. :)

    $20 is a much better starting point.

    yes some restrictions naturally apply. this is for standard residential yards only.
  7. f50lvr2

    f50lvr2 LawnSite Senior Member
    Messages: 277

    I see you're thinking in this and jumping to $20 is a much better idea. But, like others have said, without a contract, you'll probably have a lot of people just do the $20 cut and drop after that.

    It is a good way to get your foot in the door, but it probably won't be a door you want to walk through.
  8. dKoester

    dKoester LawnSite Gold Member
    Messages: 3,346

    Cheap people like coupons.
  9. randosh4

    randosh4 LawnSite Member
    Messages: 179

    Have you lost your mind ??????????????????
  10. crazymike

    crazymike LawnSite Senior Member
    from Ontario
    Messages: 452

    Just because they are on monthly doesn't mean you need to make them give you 30 days to drop you.

    And the 20% does work. $20 doesn't.

    $20 means you potentially lose money of varrying amounts. 20% means you only lose your profit margin.

    And 20% off a million is a good thing. 20% off a dollar is also a good thing.

    $20 off a million is not a good deal. $20 off a dollar means you lose money.

    Either you're running a business. Or you're just cutting grass. Up to you.

    With this mentality you're just cutting grass and won't make it in this tough industry.

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