And this illustrates the point that I made. Customers are not just looking to save money, and good lawn mowing services are not just mow and blow. The lowballer that put the doorhanger with the 24.99 quote on this customer's door would not do as good a job. Go look inside a fine restaurant filled with people spending 30.00 each for a good meal. Do you think that these people do not know that they could eat fast food for 8.00 each? Directing your advertisements toward people who are looking for a quality continued service is one thing. Directing your advertisement toward people looking for low prices is another thing. Sure, you can do both, but it seems to me that you will do better focusing on one or the other.