I've done an increase, but it was substantially more than 2%. My raw material cost on fertilizer has now literally doubled since the beginning of the season. I started this season at around $530/ton out the door, and I am now at just over a thousand. A $60 application now COSTS me $39 just in material, and that is before a single weed is even sprayed. Now, put on ful, machine use, administrative costs, licensing, insurance, storage and handling, utilities, phone, and misc. expenses, and where is the margin? If I didn't increase the prices, I would have been making more money mowing than doing aps. My new prices for these particular sized lawns is around $80, and that doesn't put anyme money in my pocket than what I WAS making. The customers have been vary receptive and understanding when I explained this to them, though. Hey,...they can't go, buy it themselves, and do it any cheaper themselves, either. Thank goodness the stores have raised their prices on their quality ferts, as well. IWhen I explain this to them, I convey the message that for 25-30 dollars, they might as well have it done, done right, AND all their weeds are taken care of. This is not to mention that their lawn is continuously monitored by a knowledgeable professional for any other potential problems as well, whoich is invaluable. I hope this little "speal" helps some of you guys, as well.
Now, what SUCKS, is that the market is so unstable that we have NO idea what we'll be looking at next year...this includes the month of July. we could be paying $45 a bag, for all we know for an average blend. How the eck do we make a sell on THAT in the spring! I might just have to start a price rate of MY SERVICE, and go around the material costs, all together. In other words, all the customers will have a price index based on the market material costs.