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GreenLight

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Discussion starter · #1 ·
Doing a troubleshoot at a residence this morning. The neighbor comes over and asks what I was doing, I elaborated that I was troubleshooting the irrigation system. He immediately follows up with "can you stop by and give me a quote to cut my grass when you are done". So immediately I knew the type of customer I was dealing with. I kindly explained that I don't cut grass, nor do I pressure wash, clean gutters, etc, etc. We specialize in troubleshooting and installing Irrigation and Outdoor Lighting systems.

He perked up and said "my irrigation system has very low pressure can you stop by and give me a quote". I responded that I don't quote troubleshooting or repairs, we have to troubleshoot that and I charge an hourly fee of $140.00 for however long the troubleshooting, repairs, etc take. I did inform him that we can generally give them a pretty good idea of the initial issues fairly rapidly and elaborate on the estimated time it would take to solve that problem alone.

He smiled a bit, somewhat puzzled and said "$140.00 an hour, that's an engineer's rate you know". I looked at him blankly and responded "Ok". He politely followed up with "do you really think you should charge the same hourly rate as an engineer".

Without smiling back at him I just looked at him and said, "I think im worth more". I could see his thought process go into overdrive. He was polite, but appeared to be somewhat frustrated and somewhat amused that I could dare think this way. I could tell he wanted so badly just to blurt out "but they are smarter than you and they went to college for 4-8 years to get a degree and overall they are just more important to society." Granted, he didn't say that, but the wheels were in heavy motion. The best he could come up with was "but why".

I told him I have been doing this for the better part of the past 30 years and have specialized in troubleshooting for the better part of the past 15 years. Im going to solve your problems. There will be hydraulic engineering involved as well as electrical engineering involved. I will be doing this in 100 degree heat while getting wet and muddy. But what really makes me worth more than the engineer is the fact that im working Monday - Sunday because there simply aren't enough qualified Irrigation tech's to satisfy the demand and I have a laundry list of people who will gladly pay the rate if he didn't want to.

The best part was he said "Ok, ok... I agree to your rate. Will you look at our system today"
I responded " Not today, our next available appointment is 3 weeks from Monday".

This all occurred today and It reminded me. Irrigation specialists, you work hard and you do educated work that nobody else wants to do. It's as physically demanding as it comes, but it takes a great deal of education and experience to do it right. CHARGE THESE PEOPLE LIKE YOU ARE PROUD OF YOURSELF. Plumbers and Electricians learned this a long time ago. The irrigation trade has been slow to pick up on it.
 
I think another issue is that irrigation troubleshooting and repairs are difficult to put into a nice and tidy schedule. I fixed a cracked valve manifold the other day in 1.25 hours. The week before, similar break on another system took me 4.5 hours. Hard to predict based on unknown underground conditions. And this time of year every service call is an emergency...literally because we get zero rain. One week without water can kill large swaths of folk's landscapes. I've worked many 700am to 830pm days fixing stupid crap this summer....more than I would like....
 
Discussion starter · #3 ·
I think another issue is that irrigation troubleshooting and repairs are difficult to put into a nice and tidy schedule. I fixed a cracked valve manifold the other day in 1.25 hours. The week before, similar break on another system took me 4.5 hours. Hard to predict based on unknown underground conditions. And this time of year every service call is an emergency...literally because we get zero rain. One week without water can kill large swaths of folk's landscapes. I've worked many 700am to 830pm days fixing stupid crap this summer....more than I would like....
Absolutely right. I try to also stress to people that we are fixing the first necessary problem that has to be fixed in order to discover if there are anymore problems.
 
He smiled a bit, somewhat puzzled and said "$140.00 an hour, that's an engineer's rate you know". I looked at him blankly and responded "Ok". He politely followed up with "do you really think you should charge the same hourly rate as an engineer".
Perhaps also ask customers like that if engineers would only charge $140/hrs if they had to do their work at their house in the mud.

This thinking you expressed to the customer is long, long overdue.
 
Discussion starter · #5 ·
Perhaps also ask customers like that if engineers would only charge $140/hrs if they had to do their work at their house in the mud.

This thinking you expressed to the customer is long, long overdue.
I definitely think trade fields (especially outdoor trade fields) are in a bit of a crisis of shortage of qualified specialists . Capitalism says when the demand is greater than the supply, prices generally reflect that. This is going to be a tough pill to swallow for a lot of Americans in the coming years.
 
I took over the business from my cousin almost 20 years ago and I'll always remember him saying off the cuff: "walk up customers aren't good customers." I didn't believe him at the time, but now I know he was 100% right. As a practice even if I happen to have extra time, I direct them to call the office for an appointment. I'm usually in the middle of something kind of intense and the neighbor tries to hail me down like the ice cream man. Was this potential new customer in a robe by any chance?
 
Discussion starter · #7 ·
I took over the business from my cousin almost 20 years ago and I'll always remember him saying off the cuff: "walk up customers aren't good customers." I didn't believe him at the time, but now I know he was 100% right. As a practice even if I happen to
I don't disagree and can concur your cousin is right more often than not in that regard.
 
Awesome! I'm tired of ppl thinking that he's just a "yard man" and his life isn't worth anything since he's outside working all day. It doesn't matter if your a surgeon, a cashier, a truck driver or the President; you get paid for your time and anyone can do anything they set their mind to. Any job can be life or death and they all are important to every day life.
 
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