I have been debating on changing the name of my business and I wanted to get some of your opinions. I have been doing lawn maintenance solo for six years and am to the point were I need to hire someone or stop taking on work. I want to advertise heavily next season and hire a helper but I think if I am going to change the business name I need to do it first. My name now is my first and last name lawn care. I feel like it just doesn't have a very professional sound to it. I have been thinking about it for a while now and have a few names in mind but I haven't settled on one yet. Some people I have talked to say that I have "branded" my name and that by changing it now I would loose any name recognition that I have. I have found that most of the calls I get now are from people who say that they saw me working down the street or from referrals from other customers. I don't see the new name effecting these calls. Any help would be appreciated.