Is it too late to start advertising?

Discussion in 'Starting a Lawn Care Business' started by runninhorn, Apr 27, 2006.

  1. runninhorn

    runninhorn LawnSite Member
    Messages: 36

    Grass just starting getting green about 2-3 weeks ago, but is it still too late? Just got back to Texas and wanted to get yalls opinion before spending a few thousand on mailers.
  2. 2 clowns mowing

    2 clowns mowing LawnSite Senior Member
    Messages: 566

    :dizzy: never to late!!!
  3. ArkansasLawns

    ArkansasLawns LawnSite Member
    Messages: 92

    Is the grass green and growing??? Go for it. Never to late.
  4. Prestige-Lawncare

    Prestige-Lawncare LawnSite Senior Member
    Messages: 753

    A few thousand on mailers! If that is as in dollars spent on mailers ... I would imagine you could get much more for you money in other ways of advertising. Word of mouth .. neighbors seeing your work, and you truck and trailer at another clients house or place of business ... etc. etc. etc.

    As for it being to late .... look at it this way.

    If you wait until tomorrow ... it will be a day later then today! It's never ever to late.
  5. mow2nd

    mow2nd LawnSite Senior Member
    Messages: 603

    Never Too Late, And Never Too Early............
  6. cwlawley

    cwlawley LawnSite Senior Member
    Messages: 470

    Never too late to advertise, but it may be too late to spend huge amounts of money on advertising.
  7. All_Clear

    All_Clear LawnSite Senior Member
    Messages: 443

    Here's the best advise i've ever recieved.... Advertise even when you don't need the work
  8. The landscaper

    The landscaper LawnSite Senior Member
    Messages: 845

    You need to constantly brand your name.
  9. Bustus

    Bustus LawnSite Member
    Messages: 181

    Same as everyone else is saying, its never too late!
  10. E&MLandscapeServices

    E&MLandscapeServices LawnSite Member
    Messages: 40

    Marketing 101

    It's never too late nor too early. You should market your business any time you can (that includes flyers, word of mouth, business cards, logos on your vehicles, mailers, postcards, etc). That way, you build TOMA (Top of Mind Awareness) - you will be the first company that pops to their mind whenever they think of lawn care....

    The large companies (Coke, Taco Bell, McDonalds, etc) all pay attention to their TOMA ranking. Top of Mind Awareness almost always equals market share. When you are thought of most you are bought from most. ItÂ’s that simple. When a business has done a good job of advertising and marketing their company, they show up well. If a business has done a poor job, or in some cases complacent about their advertising efforts, they show up poorly.

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