Is lettering my enclosed trailer worth it?

Discussion in 'Business Operations' started by sticklelm, Jan 3, 2013.

  1. sticklelm

    sticklelm LawnSite Senior Member
    Messages: 336

    Just like the title says. im in a situation where im limited on funds, so im wanting to put the money where i can get the most use out of it. i dont want to drop over $1,000 on a lettering job and find out it was pointless. I do think it will bring in some work...but should i go for it?
  2. kandalawncaremgr

    kandalawncaremgr LawnSite Member
    Messages: 224

    J.C Penny the founder of one of our nations most successful and long lasting department stores was asked once what he would do if he was down to his last dollar. He said I would buy 50 cents of merchandise and 50 cents of advertising. I took this advice when I first started and I went and lettered my truck after 6 months of slow business. Since the lettering went on I almost tripled my calls and workload. I would have to say even if you did a little lettering at a time atleast get your name and number on your trailer.
  3. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,909

    It's a rolling billboard that will help build brand recognition in the neighborhoods you work in. Repetition builds brand awareness. You are putting together a nice company image/brand, so when you can comfortably afford to do so, I'd absolutely recommend it.
  4. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    Best money ive spent has been lettering my truck and all my trailers.
    Posted via Mobile Device
  5. xclusive

    xclusive LawnSite Bronze Member
    Messages: 1,054

    I was hesitant at when I bought my enclosed as well. I do not have any specific figures on ROI, but I will tell you this as time goes on and I meet with new clients I am hearing more and more of them say "I see your truck and trailer around town." So to me hearing them say that made it all worth it. Like some one else mentioned you are trying to build a brand.
  6. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Messages: 10,737

    Ill put it this way. I get people who say "I see your trucks and trailers all over". (Plural). Crazy thing, i only have one truck , my lettered up dually. Now it pulls 4 different trailers.
    Posted via Mobile Device
  7. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Messages: 1,280

    If I used an enclosed trailer, it would be lettered up. As a solo operator who runs a very tight route, it would be invaluable to growing business on my route. Most forms of advertising are of no use to me as I only accept business in a small geographic area. I have thought about buying an enclosed just so I can throw my logo and # on it. Much more visible than truck lettering. I can not justify the cost of an enclosed trailer to haul around a Grandstand, a smaller mower and a few handhelds. Not having to unload every night would be nice though.
    Posted via Mobile Device
  8. Blades Lawn Maintenance

    Blades Lawn Maintenance LawnSite Bronze Member
    Male, from Montague, NJ
    Messages: 1,237

    I'm looking forward to getting mine done within the next couple of months
  9. lkendall

    lkendall LawnSite Member
    Messages: 157

    go for it, you will have your money back in no time and will be on here saying you were surprised at how fast it payed off
  10. cpllawncare

    cpllawncare LawnSite Silver Member
    Messages: 2,659

    It's all part of image, branding, marketing and it all works together so lettering the trailer is just another piece of the puzzle, do it.

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