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Discussion in 'General Industry Discussions' started by Sean Adams, Aug 19, 2013.
Last time I painted that on my truck it kept getting hit with lightning. Weirdest thing.
I see a lot of PITA customers coming your way with this slogan.
"The best Lawn and Landscape company around" ---insert really small print "my neighborhood". People will never know. And if I'm the only landscaper in my neighborhood I'm not lying
Chuck Norris' beard will roundouse kick your testicles into outer space if he finds out about this...
I agree with Sean on this. You also have to take the end of what he is saying as 90%+ of the tactic. For example, in our bids and in our presentation (which has become very useful) we don't necessarily say word for word "we are the best" but we do say things that do more than hint. Some of my presentation seems kind of snotty and "big shot" but it also explains why I have the attitude I have and it is a perfect jumble of words if you ask me. Then I'll go on to literally show my potential clients the actual difference between our work and their work. This is where I am very careful.
Over the last two years I have been developing ways to make my business run more like a machine. It is in this process that I can feel confident to send any potential client to any property at any given time for a reference and I know they will be impressed with what they see. This is a result however, of pretty much mind raping my clients in to the best service I offer. We stress weedless properties and guess what, our properties are weedless. We stress 0 irrigation issues because of how dedicated our techs are and guess what, we have 0 irrigation issues.
My point is this, if Sean is telling you to say your the best and you're not reading the part where he is telling you to also be the best, then you likely don't know how to be the best and you should learn or just do it. It can be tricky at first but you soon realize that it is a necessity. It's called putting your money where your mouth is.
Saying you are the "best" company in town does not hold any value and no it is not false advertising. Use it all you want, however, it is meaningless in today's consumers mind.
If you want to be an effective advertiser you need to use tangible statements. I.e. "we have over 200 positive reviews"! Or "we maintain over 200 residential properties".
I feel like being the best is a matter of perspective. Advertise your the best, then tell your customer why. Your cheaper, look better, show up sooner, more experienced, ect. If I don't think I'm the best choice for a company I just don't try for it. What's the point of loosing them in a month when I don't come through on my promise? Advertise it, but you darn well better believe it. If you don't think your the best option, why would they?
Definitely wouldn't advertise cheaper!
absolutely not! that is probably one of the worst things to advertise, which is why I don't have anything to do with price or being cheap in my company's name or any advertising...