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Is your site mobile-ready? Mobile Traffic

Discussion in 'Digital Marketing' started by tonygreek, Nov 1, 2013.

  1. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,864

    I just pulled mobile numbers for October 2013. Across a few dozen localized sites, the Oct over Oct mobile numbers are:

    October 2012:
    19.9% of total traffic
    =================
    53% via phone
    47% via tablet​

    October 2013:
    29.7% of total traffic
    =================
    48% via phone
    52% via tablet​

    Best performing site, in terms of traffic and leads, is now at 31.8% mobile.

    What does your traffic show you?
     
  2. Blade Runners

    Blade Runners LawnSite Bronze Member
    Messages: 1,021

    How do I find this data for my website?
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,864

    In Google Analytics, you want to go to the left menu and drill-down via Audience/Mobile/Overview.

    GA.png
     
  4. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,178

    I am 27% mobile devices in October- up about 10% over last year.

    So- what sort of average length of visits are you seeing for landscape websites?
     
  5. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,864

    Okay, you managed to surprise me. Based on your location, I would have bet you were 2-5% higher.

    Great question re: length of visit. I should probably write up something breaking out all lawn & landscape traffic. Across those sites, and several thousand uniques, YTD...

    average visit: 2m 47s
    number of pages visited: 2.97
    bounce rate: 46%
    new visits: 78%​

    Where I do see some variance is on sites that have a dedicated Contact page, those sites seem to be spiking the number of pages visited. If a site has an "easy" contact form, on each page, they are almost a half page view lower.

    Best performing site, as referenced in the initial post, has a sidebar contact form on each page:

    average visit: 2m 7s
    number of pages visited: 2.54 pages
    bounce rate: 50.86%
    new visits: 76.18%​

    I could further segment out Lawn Care vs. Landscape, if interested. I'll probably do that in whatever I write.
     
  6. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,178

    I would love to know stats for some of the bigger players in my market. I get most of my traffic from long tail search terms- which are more "research" oriented. Probably the kinds of search you are more likely to do on a PC?

    My bounce rates are a little higher. The rest are similar. Google shows us very prominently for "Pond Supplies". We don't sell them, so I know my bounce rate is misleading.

    Thanks for the info!
    Posted via Mobile Device
     
  7. n2h20

    n2h20 LawnSite Senior Member
    Messages: 503

    analytics stats 11.13.jpg

    Half of the mobile views are probably me and my builder looking for typos.

    analytics stats 11.13.jpg
     

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