I have a few customers in my own neighborhood and I always spend extra time on my own lawn to make sure it looks best. Whenever someone in my neighborhood is interested, I am always sure to point out my house. It helps to exemplify how well I can manage turf, and I'm sure it has gotten me accounts because of it. The only problem is some people will say "Okay, now I want my lawn to look like that!" Do you treat your lawn the same, worse, or better than your customer's lawns? I know it's hard for some guys to get paid all day to mow other people's lawns and then have to come home and cut their own for free.