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I am leaving so much money on the table with fertilizer apps. It is driving me nuts.
I would love to have all the chemical business my mowing clients are currently giving to competitors.
But how do I get it?
When they call me for mowing service, often times they are already with Chemlawn or Lawn Doctor or another competitor. I do not push the product very hard. I am glad to get the mowing business. But when they mention they are with a competitor for that stuff, they probably volunteer to switch to my company about 10% of the time. The other 90% of the time, they are staying with the other company.
Then, another thing that happens a lot is, they sign up for fertilizer & weed control service with a competitor after we've been mowing the lawn for a while. I'm pretty sure they just don't realize we do that too. They think of us as the lawn mowing company. I think the mentality in my area is that you hire one company to mow the lawn and another company to do the chemical apps.
So how do I get these people to pay us for the fert apps instead of a competitor?
I mean, I am quoting prices every time when they call for mowing service. I know my prices are lower than Chemlawn's prices. I have had a lot of people mention that when they sign up for service. But then they still won't switch. They stay with Chemlawn.
I have thought about printing up a professional advertisement that would say something like: "Get six months of FREE weed control and fertilization service for the lawn. Call for details." Then, when they call for the details, I would just tell them that if they can make a three year verbal commitment to have us do the mowing and chemical apps, the first six months of chemical applications are free. Something like that.
Ideally, I'd like to give the customer the free six months during the last six months of the three year agreement, but that just doesn't appeal to the "now" mentality of consumers. It has to be NOW in order to work with americans, doesn't it?
Any advice?
Later,
DFW Area Landscaper
I would love to have all the chemical business my mowing clients are currently giving to competitors.
But how do I get it?
When they call me for mowing service, often times they are already with Chemlawn or Lawn Doctor or another competitor. I do not push the product very hard. I am glad to get the mowing business. But when they mention they are with a competitor for that stuff, they probably volunteer to switch to my company about 10% of the time. The other 90% of the time, they are staying with the other company.
Then, another thing that happens a lot is, they sign up for fertilizer & weed control service with a competitor after we've been mowing the lawn for a while. I'm pretty sure they just don't realize we do that too. They think of us as the lawn mowing company. I think the mentality in my area is that you hire one company to mow the lawn and another company to do the chemical apps.
So how do I get these people to pay us for the fert apps instead of a competitor?
I mean, I am quoting prices every time when they call for mowing service. I know my prices are lower than Chemlawn's prices. I have had a lot of people mention that when they sign up for service. But then they still won't switch. They stay with Chemlawn.
I have thought about printing up a professional advertisement that would say something like: "Get six months of FREE weed control and fertilization service for the lawn. Call for details." Then, when they call for the details, I would just tell them that if they can make a three year verbal commitment to have us do the mowing and chemical apps, the first six months of chemical applications are free. Something like that.
Ideally, I'd like to give the customer the free six months during the last six months of the three year agreement, but that just doesn't appeal to the "now" mentality of consumers. It has to be NOW in order to work with americans, doesn't it?
Any advice?
Later,
DFW Area Landscaper