Just got the web site up.

Discussion in 'Digital Marketing' started by vaacutabove, Apr 1, 2012.

  1. vaacutabove

    vaacutabove LawnSite Bronze Member
    Messages: 1,011

    English i didnt make it a buddy did he does not do any seo
    Posted via Mobile Device
  2. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Messages: 265

    Overall, I really like the look and feel of your site! I see that it looks like you hired someone to design your site? If that is the case and you aren't very educated in web design, you made the right choice! The website may arguably be one of the first impressions a potential customer gets from your business. I like that it is simple and to the point.

    I tried your website on my smartphone and it loaded very fast and all the features of your site worked on it which is excellent!

    A couple of recommendations:
    1. Shorten your meta descriptions
      Your current description:
      FYI, When someone finds your site in google, the description meta tag is what will be shown under your page title. It only will show a few hundred characters, so you have to try to keep it short and prioritize what you say first. Here is an example of my description in Google that was cut off by a few words.
    2. Keywords!
      I see your off to a good start, but you want to add more relating to your service area. You want to include all your cities you service by name, Townships you service, zip codes, counties, your state abbreviated and spelled out, your phone number, everything you can think of! Get creative. NOTE: Search engines are beginning to rely less and less on keywords for ranking and shifting more towards your description and page content. I would still add keywords, but also make sure they pop up in your site content.
    3. If possible, add your address in the footer of every page and maybe even your service area. Search engines will pick up that and it will help you in the rankings.
    4. I see you have a contact form on your contact page, that is great! I have one too! But I also provide my actual work email address, and mailing address in addition to the contact form. I understand you may want to hide your email to avoid spam, but some people like to email people directly versus filling out a form. It gives a better first impression of your customer service. Besides, thats what spam filters and spam boxes are for to help sort some of that stuff out!
    5. I saw that you have a specials page which is great! Just a recommendation, you may want the coupon images to link to a printable pdf coupon that has the coupon image and more importantly, the terms and conditions of the coupon! Don't leave it so open-ended like that, it will come back to haunt you! things to include would be:
      Residential properties only
      Recipient must reside within our service area.
      ONE per household per year
      No cash value
      (Company name) has the right to decline or discontinue promotion without notice.

    That should be enough to get you started. Again, I really like the site but those are just a few recommendations I came up with.
  3. vaacutabove

    vaacutabove LawnSite Bronze Member
    Messages: 1,011

    Thanks kirk this will help a bunch. The o and c the company that made ig is a good friend of mine. Did it as a free be ill be doing work for him shortly. But so far im happy with it now comes the hard part of getting it found. Your help is awsome thanks again
    Posted via Mobile Device
  4. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    - You have little to no H1-H6 tags.

    - Your meta descrip is waaaay too long, by about 900 characters.

    - Your meta keywords, likewise.
    (Google doesn't use them for rank, and the others, most notably Bing, doesn't use them for anything other than as a spam signal. I don't use them anymore, nor do I have any clients that do. _

    - You could really use alt tags for your images.

    - Your coupons on the specials page could have some more thought put into them. A little jazzier, a better "call to action", and a date that makes it look like it's actually a time-sensitive promo. I'd also list the limitations, such as "new customers only", yada yada yada...

    Other than those easy to fix issues, looks great.
  5. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    Looks like I mirrored some of Kirk's thoughts. Missed the 2nd page of responses...
  6. vaacutabove

    vaacutabove LawnSite Bronze Member
    Messages: 1,011

    Any better now. Yall have anything else i can do.
    Posted via Mobile Device
  7. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    I just replied in your other thread. I don't see that you've made any changes, or at least any that we recommended. What's different?

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