Lawn Aeration Sweepstakes on Facebook is doing good!

Discussion in 'Digital Marketing' started by kirkmbrown2001, Aug 27, 2012.

  1. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Messages: 265

    Hey all!

    Just wanted to give you all an update on my Facebook Sweepstake's effectiveness as it is nearing the final 4 days to enter.

    As I stated in my Facebook page thread (click here), I have added a Lawn Aeration Sweepstakes to my facebook page where I give 2 lucky winners a FREE lawn aeration service upto 1/2 an acre.

    What I planned to get in return for running this promotion:
    1. Brand Recognition - Gain new customers through heavy marketing of the campaign
    2. More Facebook Likes - To enter and reveal my entry form, you must become a fan (like) of my page.
    3. Upsell Aeration to Non-Winners - Many who have entered have already scheduled lawn aeration services even if they do not win
    4. Upsell all services in general

    I can honestly say that I have achieved all of those above "benefits" with confidence even before my promotion has ended.

    I have:
    • picked up a few new customers that have purchased various serviced as a result from this promotion.
    • gained many new facebook page "likes" from this promotion (16 to be exact) from both current and new customers.
    • scheduled many aeration services as a result of this campaign.
    • sold a couple of other services as a result from this promotion.

    To see how a visitor enters our sweepstakes, I have made a short video tutorial that can be seen here:

    To view my sweepstakes, go here:

    Has anyone else had success like me running a promotion similar to mine?

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