Long time no see - hope Im welcomed back. Anyways, Im putting this here as I want responses from the Chem-care guys specifically. Im looking to sign for a direct mail campaign with my rep tomorrow and was wondering if anyone has any real world, lawn care specific direct mail response ratios. I was thinking 1% response would be realistic but my rep thinks that is quite optimistic. Of course there is a good 'motivator' for my ad campaign but I was just putting a feeler out there to see if anyone has anything they care to share. If you dont want to share publicly, please send me an email. Thanks!