Lawn rolling and aerating

[billc]

I received some good suggestions about the pros and cons of lawn rolling.

Here in Rochester, NY the surface becomes uneven from ground heaving. A customer wants his lawn smoothed out. Although rolling will do this, there are some bad side-effects like compacting and making it more difficult for watering.

Would these bad side-effects be countered by aerating after rolling?

How do you all meet a home owners desire to have a smoother surface?

Thanks!