I did not think it was possible but it is, Lawn Turds in Florida are actually becoming dumber. What causes me to say this? I arrive home this evening just a few minutes ago only to find myself sitting at my home office desk reviewing a local advertisement book that I generally run an ad in every month. I find humor in the following as the economy is rebounding here with a force and things are going very very well for most LCO's who have a lick of common sense. So what do these ads have in them that make me proclaim this statement? $25 off the first month of service . Landscape Installs - $495 for 50 plants your choice of azaleas, hedges, viburnum , arbacola, crotons , crepe myrtles and ground covers. Get a free knockout rose this month too! Lawn and Landscape Maintenance - as low as $50 per month ...this company does fertilization and tree trimming too! I am sure it is only the finest work. 2 months free with 12 month commitment? What so you are going to work for 1/6 of the year for free? etc etc etc.. it goes on and on. It drives me crazy that these turds simple are so hungry for any growth that they are giving away services during a time when myself and many others are raising rates and charging a premium for services and have more work than ever before. Why are they trying to drive down the market expectations when the market is obviously allowing for much more? Is there a common gene in the Lawn Turd that makes him enjoy working harder for every dollar that he earns? Does it make him feel more like a real man if he works all day for a fair day wage? I am seriously confused. This all comes after last week having a flood new customers hit the market as one LCO who cuts any lawn for $55 a month dropped over 160 clients on the market as he was scaling back and did not want to work 7 days a week anymore! God D ...people, are people really this dumb? I could see this all going on , say in 2008 when the economy tanked...but it is 2013...we are not in the middle of a depression here, things are well past the recovery. Rant complete.