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Let's talk logos

Discussion in 'Starting a Lawn Care Business' started by 1MajorTom, Mar 17, 2007.

  1. 1MajorTom

    1MajorTom Former Moderator
    Messages: 6,073

    I see SO many threads asking, "what do you think of my logo?"
    My question is this, how much thought did you put into your logo?

    Step 1
    The first step to building a logo is identifying precisely what you do. What is YOUR USP. Your Unique Selling Proposition?
    Your USP is what sets you apart from the competition. It's what you've got that no one else has. It's the answer to your customers' eternal question: What can you do for me?

    You're about to learn a secret far too few business people understand. When you describe your business to other people, you need to focus on the benefits you provide to your customers. Most people, when asked to come up with a list of benefits, come up with a list similar to the ones below:
    None of those is a benefit, however. They're actually features. The difference is that a feature is merely a description -- a fact -- about your service. Let's take a look at how you move from feature to benefit.

    Write a sentence that describes who you are and what you do. "I am a trustworthy landscaper who works hard to service your property," for example.
    Ask yourself, as your potential customers will, "So what?"
    Answer that question: " I have been a landscaper for 15 years, and I can maintain your landscape flawlessly."
    Now you're on the way to a benefit. This statement answers the customer question "What can you do for me?" In this case, the benefit you can offer, at its most basic, is: I can maintain your landscape. That's what you want to convey behind your logo.
    Never assume that customers will make the leap from feature to benefit alone. Always tell them exactly what you can do for them.

    If anyone is interested in this, i can continue with the next step discussing the various types of logos you can have, and their pros and cons.
  2. Lynden-Jeff

    Lynden-Jeff LawnSite Bronze Member
    Messages: 1,405

    Sounds very Interesting. When I created my logo I wanted it to be unique, something no one else has. Something that isnt the usualy fancy text and tree or grass. I think I accomplished it. I will post up a picture tomorow.

  3. GreenN'Clean

    GreenN'Clean LawnSite Bronze Member
    Messages: 1,512

    I spent a few hours creating my logo and I made the mistake a few years ago posting my logo on a website and later found out someone else was using the same logo just changed the name and kinda pissed me off so I spent a few hours making another one and haven't put it anywhere online for the reason I don't want it stolen again.
  4. fiveoboy01

    fiveoboy01 LawnSite Silver Member
    Messages: 2,988

    Please do...
  5. mosmgras

    mosmgras LawnSite Senior Member
    from NC
    Messages: 270

    Here's mine. I know, clover is a weed. But... it's actually a shamrock (I love all things Irish). Besides, I've gotten plenty of good comments from customers (most were mine, some were not-but now are!) about the way it looks. It's easily recognizable from a distance, says what I do and most importantly, has attracted new business.

    I was stopped at a red light last week when my phone rings. So I answer. Guy says, "Hey man, that symbol looks neat... I'm looking for a lawn service to handle my home and business... have you got any business cards?" I say, "sure do, where are you calling from." He says, "beside you" and laughs. We ended up stopping in a gas station parking lot and talked for a bit. Next day I go out and quote his home and business. I started mowing those on Thursday.

    I'm not sure why, but LOGO'S WORK! Well, at least mine does :laugh:

    Yard Works (Vista Print).jpg
  6. Tim Wright

    Tim Wright LawnSite Bronze Member
    Messages: 1,034

    Nothing beats a cease and distist letter, stating that you have the original files with a date that preceeds theirs on their file.

    Next thing you know, you own them.

  7. fiveoboy01

    fiveoboy01 LawnSite Silver Member
    Messages: 2,988


    Something tells me you'll be drinking some beer tonight:laugh:

    I like the logo. Sharp and unique.
  8. PatriotLandscape

    PatriotLandscape LawnSite Bronze Member
    from MA
    Messages: 1,209

    if they alter it ten percent then it is a new logo. you would have to prove likelihood of confusion for a cease and desist. If they are in another state you have no case.

    To add protection you need to have it trademarked and then they need to ask permission I believe before they could alter it.
  9. Tim Wright

    Tim Wright LawnSite Bronze Member
    Messages: 1,034


  10. GreenN'Clean

    GreenN'Clean LawnSite Bronze Member
    Messages: 1,512

    I checked into it and they were in another state, so you live and learn.

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