Letter to Customers to educate during drought ...

Discussion in 'Pesticide & Herbicide Application' started by horselady, Jun 18, 2007.

  1. horselady

    horselady LawnSite Member
    Messages: 42

    Does anyone have a flyer or letter they send to their customers to educate them during the drought? Fert will activate when we get some rain, mow higher, watering info etc. Most of the areas in Indiana are on some sort of watering restriction.

    We have recently had customers request suspension of their service until we get rain. They cannot see putting down fert when their grass is brown. Our goal for lawn service is to improve the quality of the lawn not hurt it. We have put down 2nd round on properties with fertilizer only and some weed control depending on the condition of their lawn.

    The one advantage we have is the owner applies the apps and doesn't have to meet quota like technicians for the big companies.

    Any suggestions would be greatly appreciated!!
  2. ampeg76

    ampeg76 LawnSite Senior Member
    Messages: 297

    here in houston we usually get enough moisture to keep things going, if i was in a area that had a bad drought, it would be a very professional move to send something out to your customers showing you care about their lawn, like you said, applying on brown turf is just bad business!

  3. rcreech

    rcreech Sponsor
    Male, from OHIO
    Messages: 6,163

    I just sent out a my monthly newsletter out to my customers and added a piece on "How to maintain you lawn during dry conditions". I used a piece from Ohio State that was very well put together discussing, mowing, traffic, irriagition etc. I am sure Purdue has something also. Just go in and google Purdue or Ohio State,Turf, Drought and I am sure you will get more info then you are looking for.
  4. sprayboy

    sprayboy LawnSite Senior Member
    from Indiana
    Messages: 947


    I am just SE of indy and in the same position. I haven't sent letters and probably won't but I have stopped treatments for now. From my experience most people think the turf is dead, not dormant. Hopefully we will start getting some rain soon. In the past with dry spells I leave good notes and info with the invoices after we get rain as to what's going on with there lawn.

    Zac Reicher has some good info on the latest Turf Tips.

  5. mrkosar

    mrkosar LawnSite Senior Member
    from Ohio
    Messages: 680

    i agree to a certain extent. putting down applications on dormant turf is sometimes slightly wrong, but we are applying assuming they will irrigate or it will rain soon. we are also still controlling summer weeds, which people hate to look at especially when the only green part of there lawn is the weeds.

    the point is we are running a business, and need that cash flow to operate. so, calling all our customers and telling them we won't be out until it starts raining again (maybe not til august) is ignorant and business suicide. yes, it would be good to tell every customer that isn't irrigating that we will just wait and apply when the rain comes, but that is unrealistic. maybe if you are doing this on the side and have 10 accounts you can do this because you are not depending on that revenue, but companies would never survive if they applied this logic under stress conditions.

    it is not bad business, but SMART business to continue to apply under these uncontrollable conditions. we can't control mother nature.
  6. kbrashears

    kbrashears LawnSite Senior Member
    Messages: 778

    This thread is just more reason for you to bill monthly and not when you app.

    12, 4, 1... anything but just billing right after you apply.
  7. ThreeWide

    ThreeWide LawnSite Bronze Member
    Messages: 1,116

    It is probably true that most do not use that business model, myself included. But it is a good point to consider.

    Are we being paid to just do applications or are we managing our clients' turf according to the environmental conditions. In our minds it is the latter, but what does the client really think? My guess is the client has no idea how dynamic this business is in determining what is best for the turf at any given time.

    If a customer calls and wants to be put on hold, 9 times out of 10 there will be some sort of problem later on with that lawn directly related to the skipped applications. Happens just about every time. If that customer does not trust you to do the right thing, then HE should be fired.
  8. Rob.C

    Rob.C LawnSite Member
    Messages: 157


    Attached Files:

  9. horselady

    horselady LawnSite Member
    Messages: 42

    Thanks Rob.C and to others who have replied. I will be working on it today as I have been under the weather.

    I think it's real important to educate our customers when concerns have come up.
  10. Rob.C

    Rob.C LawnSite Member
    Messages: 157

    Educating your costumers is very important, saves service calls, time product, make sure to have a good web-site.

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