Lettering trucks

Discussion in 'Heavy Equipment & Pavement' started by Junior M, May 5, 2013.

  1. Junior M

    Junior M LawnSite Fanatic
    Messages: 13,584

    We've had a discussion similar to this on uniforms for employees in the past.

    Now I'd like to hear everyone's opinions on lettering trucks.

    Do you wrap a truck like krayz, keep it simple with just a name or no letters at all?

    I am still growing and keep thinking of maybe doing something simple on my work truck just to get me seen more. But I am not sure if its a good idea or not..
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  2. whiffyspark

    whiffyspark LawnSite Fanatic
    Messages: 6,383

    I just purchased my own plotter. Got tired of paying someone everytime and I enjoy it
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  3. Chris_NC06

    Chris_NC06 LawnSite Fanatic
    Male, from Sanford, NC
    Messages: 6,825

    I think your work truck should have at least your basic co. info.
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  4. alldayrj

    alldayrj LawnSite Gold Member
    Messages: 3,793

    No legitimate company could have a reason not to. The rest is personal preference. how you want your business image etc. Jacobs truck reflects his personality and style. So does mine. I do 35 k miles a year in my pickup alone. That's the cheapest advertising you can get. Whether people whip out the phone on the spot and call me or remember the name next time they see my website and shoot me an email doesn't matter to me. So many dummies are going to come in here and say "I mow 20 whole lawns and they don't care if my trucks lettered." Or " my trucks lettered and no one has ever called me off of it". Doesn't matter. It builds the brand and a degree of legitimacy.
  5. Impact-Vector

    Impact-Vector LawnSite Member
    Messages: 150

    I own a share of a sign business that other people run. Here is my 2 cents!

    1. Its low cost- relatively.. If you get a full wrap or just basic info your paying $5k max. What other form of advertising will people see for that same amount of time for that same amount of money ?

    2. Neighborhood people love it! When working in neighborhoods people like to see its not some fly by night people doing the work. They feel safer and people are much more willing to approach you if they know what you do.

    3. It keeps employees honest! Someone is less likely to hot rod your work truck if they know someone could call and complain! Its a great way of having the public monitor your people~

    Personally- I just like doing doors and tailgates. Box trucks I would do the sides. I think the wrap ROI isnt as good. But thats me.. Everyone wants different things! Thats what keeps us all in business!
  6. KS_Grasscutter

    KS_Grasscutter LawnSite Gold Member
    Messages: 3,335

    I try and keep mine pretty basic. Logo, phone number, city/state, USDOT, GVW and PBL. I have never felt the need to list services down the side of my bed, people see a truck pulling around mowers, if they don't have sense enough to figure out I cut grass I have no use for them.
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  7. YellowDogSVC

    YellowDogSVC LawnSite Gold Member
    from TX
    Messages: 3,791

    I use an online sign company and design my own. I bought the rights to some art work and modified it to suit my needs.
    I think it was $50/magnet. I wanted full-time lettering but after having branches and brush scratch my magnets and paint, I didn't want to do that to letters. The magnets are easily replaceable and it's cheap enough to put on all my vehicles.
  8. whiffyspark

    whiffyspark LawnSite Fanatic
    Messages: 6,383

    What do you guys think should i order a plotter?
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  9. CapitalLawn

    CapitalLawn LawnSite Member
    Messages: 9

    Wrapping my little 5x8 trailer and putting matching logos on doors of truck was a great investment, especially the whole shabang only cost me 600 bucks since a guy in my neighborhood runs it out of his house, The minute I put the signs up I started getting more customers, especially the prestige neighbors of yards I cut, you know the ones you dream of cutting, so in my opinion put your name out there, you dont have to spend a fortune, looking professional is key. Impact vector is on point makes people trust your not a fly by nighter
  10. Impact-Vector

    Impact-Vector LawnSite Member
    Messages: 150

    another tip.. most sign places are independantly owned and willing to barter!

    I used to swap an annual pruning of bushes for 2 door decals!

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