along the lines of apontes two prospects saying "the last guy was doing it for $28" when he quoted them $40 something...i myself ran into 2 similar scenerios over the past couple weeks. i quoted alot higher than the last guy, with whom they were very disapointed. this one lady says, "$33? the last guy was $25." this is what i did. i said i can't sell you a top package at those rates, but i'll tell you what i CAN DO. i can go $27 a cut, but only do the back every 3rd visit, and do only one aplication in the back, while doing the full program in the front, and keeping the front in perfect condition. the back gets one pass every 3rd week. this will keep the work within your price range, and allow me to maintain a reputation of providing a nice product. this is "level b" service, and it sells easily. i made a good sale that day, the face value of the sale was lower, but the profits were much higher. all she seemed to be concerned about was the price per cut , but look what the outcome was: the front lawn is 1500 sq ft. the back is 3k. the fert program was $288 for the entire property (no grub included). i came down $6 a cut, and $30 off the fert program. so, i'll get $27 a mow for 1500 sq ft, once every 3 weeks run the mower over the 3k backyard (no wacking) and i got $258 for a fert program on the 1500 sq ft front yard. she wanted to pay a cheaper price, so, i gave her a cheaper service, but actually made MORE MONEY doing it. is that so bad?