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Logo help and name..... Especially name right now....

Discussion in 'Starting a Lawn Care Business' started by aaronmg, Jan 29, 2013.

  1. PaperCutter

    PaperCutter LawnSite Bronze Member
    Messages: 1,996

    I don't know, if you hate your local embroidery shop you can bring them #15 or #20... The thing with these contest sites is they want you to believe you're hiring a pro. You're not. You're hiring the receptionist who likes playing with clip art on slow mornings, or the kid with a cracked copy of Photoshop who couldn't give you a print ready vector file if you told him there was a weekend with Kate Upton in it for him when he was done.

    There are certain basics that a good graphic designer thinks about, like will it look good in black and white or grayscale? How will it look the size of a nickel on a business card? How will it look on the side of an enclosed trailer? I'm not seeing that level of thought. Plus my designer gave me a full package of logos in a variety of raster and vector files and different file sizes and a branding standard to go by. Is that included?

    And listen to Tony re: lost time building the brand. I think it took me four years and three different designers to finally settle on a logo and company identity standard but I was still marketing the whole time.
  2. aaronmg

    aaronmg LawnSite Senior Member
    Messages: 357

    Thanks for the replies guys! I see what both you are saying about your suggestions. I'm working right now, but for somebody else. Name change was due to the fact of mow and grow looks similar to mow and go.
  3. ToddH

    ToddH LawnSite Silver Member
    Messages: 2,192

    I am rebranding as well. I am going slow but my logo is remaining similar. Nonetheless, I am moving slow for insurance and to get people used to my change. That, and I do not have money to waste on a wholesale change.

    As Tony said get to branding, you can tweak later. Reputation matters too but people have to know you.
  4. GreenStreet

    GreenStreet LawnSite Member
    Messages: 15

    40, 10, 25, 34, 45 - In no particular order.

    EDIT: Actually... 45 is clearly the best in my opinion.
  5. jake78

    jake78 LawnSite Member
    Messages: 47

    For logo design try Fiverr.com. It's amazing what people will do for 5 bucks.
  6. Chuck Norris

    Chuck Norris LawnSite Senior Member
    Messages: 296

    Try plan it graphics and ask for Bill
  7. aaronmg

    aaronmg LawnSite Senior Member
    Messages: 357

    yeah unless there's a morning secretary better at photoshop. 45 has it and if i'm homeless and broke in a couple of years i'm blaming all y'all!!! lol
  8. mclarke

    mclarke LawnSite Member
    Messages: 67

    I am hoping to open this summer and I am using my last name and then my business type, "Clarke Lawn Care". I think if you are going to use your name your best bet would be to use your last name, least in my opinion. It shows it is more family oriented and professional. Plus if you leave your business to your children its better than "Mark" taking over dads "Aarrons Landscaping" business. Just a thought.
  9. aaronmg

    aaronmg LawnSite Senior Member
    Messages: 357

    Thanks for the replies.. I selected 45 as it was the popular choice. Now to start the branding process. My opinion on the first or last name is that I guess I will just have to sell it to another Aaron. Easier than selling or leaving it to a family member.
  10. rootytalbot

    rootytalbot LawnSite Senior Member
    Messages: 273

    Go after the jewish market -- Arons Mohel and Grow. lol

    Just kidding.

    - something easy to remember - and plaster it on a truck that is really hard to forget - then drive all over the place

    How many white trucks with little black lettering, pulling black trailers with red mowers are in your area?
    How many times do you see it and say "Who dat?"

    - yard signs - door hangers - word of mouth - sponsor something that is dear to the heart (like a cancer walk - get your name on a t shirt) - join the chamber of c - mow for veterans - participate in the community and i think your business will grow
    The name and logo are represented by the owner.

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