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Looking for ideas on a great yellow page ad

Discussion in 'Irrigation' started by Duramaxsle1, Apr 2, 2007.

  1. Duramaxsle1

    Duramaxsle1 LawnSite Member
    Messages: 220

    My yellow page ads are up for renewal and I am looking to put together an ad that will really deliver and get the prospective customers calling, any great ideas that really work?
     
  2. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    Best Yellow Page Ad in my area is no yellow page ad.....


    But...

    When I was in Arizona..my best yellow page ad out of 8 years total...was an in column ad....not a display ad.

    Try to get your rep to allow you to start the ad w/ "A sprinkler company"....

    that way you will be first in line...and do a 2 or 3 inch in column ad that is waaay cheaper than a large display ad.....

    My phone rang off the hook the last 2 years that I had that ad.....different market of course, but it worked for me.
     
  3. Wet_Boots

    Wet_Boots LawnSite Fanatic
    Messages: 50,254

    It might be that a Yellow Pages listing cannot begin with "A" unless it is the actual business name, with documentation to prove it.

    "We service what we sell" - is a tried-and-true phrase.
     
  4. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    Not true boots...there are ways around it and a good YP rep will know how to maneuver that....

    They will take anyone's money with a pulse and a phone number.....
     
  5. Duramaxsle1

    Duramaxsle1 LawnSite Member
    Messages: 220

    They say to use a capitive opening line, something that gives the customer what the want. Not to make your name or how many years you've been around. That's what I am trying to figure out, that perfect line.

    My solgan is "Let the Force Be with you"
     
  6. gusbuster

    gusbuster LawnSite Bronze Member
    Messages: 1,926

    The thing with a display ad, you're also competing with the other high spenders. A little trick that is a little more expensive by not as expensive as a display ad is a two or three color column ad....that is if that option is offered.
     
  7. Wet_Boots

    Wet_Boots LawnSite Fanatic
    Messages: 50,254

    I wanted it once, and was flat out told it was not going to happen unless I made the required changes. Their alternative was for me to buy a bigger display ad. (and why was I not surprised) ~ it can't hurt to ask, in any event. There has to be a reason for all those 'emergency' businesses with a string of A's in their names.
     
  8. SprinklerGuy

    SprinklerGuy LawnSite Bronze Member
    Messages: 1,778

    One Phrase...

    DBA

    In colorado it is like $10 to have a DBA associated w/ your original name.....
     
  9. Duramaxsle1

    Duramaxsle1 LawnSite Member
    Messages: 220

    We don't have that here....."BBB " is about 500 a year to do nothing!
     
  10. justgeorge

    justgeorge LawnSite Senior Member
    Messages: 353

    Also not true - around here they won't take my money cause I run my business from a cell phone not a landline and they won't put a cell phone number in the phone book.
     

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