I'm a solo op. This will be my 20th year. I had a large national retailer based out of Arkansas that I'd been doing the location since the store opened, about 12 years ago. This year I raised the price from $60 per hour to $75 per hour. I'd been doing it at $60 per hour for about 5 years now. I have 2 fairly large strip malls that I've been doing for 15 years. I raised them from $900 per month to $1100 and $1200 per month. The last price increase was 5 years ago. I have another large non-profit place that I did. I did not raise their price this year, since it was the first year in business last year. All of these I've lost to people charging $50 per hour or less. I don't understand. For me, it's about $30,000 / year in business, about 25% of my gross. I understand I have a larger overhead than most solo ops, but I tried to break down the numbers, and do not see how these people can make an amount of money that keeps them wanting to do this business. If company A is only going to gross $20 per hour, GROSS, not NET, on top of employee wages, I would immediately sell out and go to work for someone else. I thought I had a decent market. Apparently not so.